Trump Media & Technology Group, the company behind Truth Social, says it just bought about $2 billion worth of Bitcoin and related securities as part of its Bitcoin Treasury Plan. That’s roughly two‑thirds of the company’s total cash assets, which are about $3 billion.
Trump Media didn’t stop there. They also set aside $300 million to buy Bitcoin-related options—financial tools that let them convert to the actual cryptocurrency later, depending on how the market moves.
The company says Bitcoin gives them financial freedom, helps avoid bank discrimination, and links well with a future utility token for Truth Social.
Their stock rose about 5–9% after the announcement, showing investors liked the move.
This is similar to MicroStrategy, another company that uses Bitcoin as a big part of its treasury strategy.
Back in May, Trump Media said it would raise $2.5 billion to build a Bitcoin reserve. They planned to sell $1.5 billion in shares, issue $1 billion in bonds, and pour the money into crypto. That would set them apart as more than just a social media company.
This crypto push also lines up with President Trump’s recent crypto-friendly moves, like signing the Genius Act to regulate stablecoins and creating the U.S. Strategic Bitcoin Reserve through executive orders.
Trump Media plans to keep adding to its Bitcoin stash and may use its options to buy even more. They’re also planning crypto ETFs and launching a token inside Truth Social.
Plus, the Trump family’s crypto interests go well beyond just Bitcoin. They’ve helped launch meme coins like $TRUMP and even got into Bitcoin mining.
Conclusion:
Trump Media’s $2 billion Bitcoin investment shows a big bet on crypto. It’s not just a financial choice—it’s part of a larger push to redefine itself as a new kind of crypto company, led by the Trump family’s growing embrace of digital currencies. We’ll be watching what comes next—more Bitcoin, a new utility token, or even crypto-themed financial products.
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